University of Applied Sciences

Industry Fair

Wednesday 30 November 2016

On Thursday the 24th of November Stenden Hotel Management School was pleased to receive some 60 national and international hospitality businesses at the Industry Fair, the largest industrial placement fair for Hotel Management School students.

On Thursday the 24th of November Stenden Hotel Management School was pleased to receive some 60 national and international hospitality businesses at the Industry Fair, the largest industrial placement fair for Hotel Management School students. Hilton Worldwide, Marriott Starwood, NH hotel Group, Holland America Line as well as RAI Amsterdam, De Kookfabriek and Post Plaza presented themselves to more than 900 SHMS students. The enterprises were scouting the most suitable students for the 10-month final placements they offer. This year the venue was De Harmonie (theatre) in Leeuwarden.

Students with ‘hands-on’ mentality

Companies from the USA to Bali and from Amsterdam to Leeuwarden all perceive the added value of hotel school students. “This event provides unique opportunities for interacting with students. The more informal dialogues at our stand are a welcome addition to the organised interviews and presentations”, says Keith Spedding from APEX hotels. Charlotte Remy-Ephir (Accor France) adds: “I enjoy coming here to meet many different students in a short time, each with their own passion and wishes for their future. We like working with Stenden interns. Their level of knowledge is high and they’re not afraid of hard work.”

Since the internship is in the final year of study at Stenden Hotel Management School, many businesses like to keep these go-getters in their organisation. The more than 10,000 SHMS alumni can be found in all corners of the earth.  

Connection with the corporate world

This year’s Industry Fair, the fifth so far, sported extra events. In so doing, the Hotel Management School connected present and recently graduated students with the corporate world and offered inspiration for their future careers.

The day started with a Grand Opening for second- and third-year students. Jitske Kramer (corporate anthropologist and author) invited interaction in her lecture on leadership in the future. What challenges lie ahead for these future managers? How can they deal with these?

It was an inspiring kick-off to the Fair. Halfway through the day the first-years attended a Hospitality Summit. Both butler Frank Fortgens and representatives of the Bols Bartending Academy took the students on a tour of their expertise in service level and hospitality of the future. Final speaker was trendwatcher and Food Inspiration Magazine copy-editor Frank Lindner, who shared his view on the wondrous world of food and hospitality. 

Alumni dinner

The day came to a close with an alumni dinner during the Next Step Event. At this function Stenden Hotel Management School linked present interns, and former students on the brink of their career, to businesses in the hospitality sector. This was an opportunity for personal contacts and food for thought on the future for all parties!