Key subject areas in this course include business economics, marketing, communications, HR management, strategic management and leadership. You will be trained as a specialist in these areas over the course of the four-year programme. You will learn theory as well as accepting practical assignments from businesses in the Netherlands and internationally and will learn to draft opinions, organise events, draft action plans and take part in the management team.
- First Year
Introduction to the industry
The first year is designed to provide you with a solid foundation in business administration: discovering how business processes work and learning about different management styles. You will also take a closer look at customers and their identity, needs and requirements. First-year subjects include economics, information and communication technology, and law.
- Second Year
More in-depth study
In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. You will translate this knowledge to perform duties and resolve issues that you may encounter as a manager. Practical simulations, games and a management position at our training venue will give you a taste of your future career, allowing you to expand your knowledge of an organisation’s business operations.
- Third Year
Becoming a professional
You will gradually develop a set of management skills and learn to operate at a strategic level. Finance, human resource management, and customer relations are some of the issues you will focus on. In the second semester, you will take a number of electives. You can take these either in the Netherlands or abroad, at one of our international campuses.
- Fourth Year
As you get ready to complete the course, you will take part in an extensive internship and carry out an independent final-year project at a business or organisation in the Netherlands or anywhere else in the world. You will be expected to provide advice on current issues, and if you and the company are a good fit, the company may end up offering you a position within their ranks.
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including verbal and written communication, conceptual thinking and English. You will chair meetings, take minutes, learn to think critically and come up with solutions together, which will give you the experience you need by the time you are ready to enter the job market.
To view the full course programme, please feel free to download the International Applied Business Administration course catalogue.