The Master of Arts (MA) programme in International Hospitality and Service Management introduces you to key concepts such as service, hospitality, service concepts and customer satisfaction, as well as covering areas as diverse as sustainability, entrepreneurship, globalisation and working with multicultural teams. You will be trained as a specialist in these areas over a 14-month period, taking four ten-week modules. You can extend your education with an international internship or gain real-life work experience during your studies at the Stenden Hotel, a 4-star property owned and operated by Stenden and used as a training venue for its students. You will attend classes based on a variety of teaching methods, including seminars, workshops, lectures, presentations, group assignments and guest lectureships.
Dual Degree: Master of Arts (MA) and Master of Science (MSc)
Stenden offers the option to accomplish a Dual Degree. In addition to the MA programme you may enrol in a Master of Science (MSc) International Hospitality and Service Management, issued by the University of Derby. A great opportunity to expand your international network.
What to expect?
- Lecturers from the University of Derby will regularly visit Stenden University of Applied Sciences (NL) to conduct lectures and seminars with Masters students in preparation for the field visit.
- Two week study trip to the University of Derby (UK) - students will be able to visit the UK and participate in an intensive two week workshop schedule at the University of Derby. The costs of transportation (Manchester – Buxton), accommodation, and lunch for this excursion are included in the tuition fee.
- Master's students at Stenden University of Applied Science have access to resources provided at the University of Derby, including library services for academic studies, and the industrial placement office.
There is no doubt that the 14 months which I have studied at Stenden have been some of the most influential I have had. To be a part of such a fantastic partnership between two great institutions, to learn from two different frames of learning and to graduate with two Masters degrees (MA & MSc) all in the space of 14 months is something which has been thoroughly worth the time and the effort.
Andy Heyes (United Kingdom)
Master International Hospitality and Service Management
About the Course
- Module 1
Principles of Hospitality
You will learn about the fundamentals of International Hospitality and Service Management and the theory behind concepts such as hospitality, quality of service, and customer satisfaction. You will gain research skills and find a research topic for your thesis, which should concern a current management issue in the hospitality industry.
- Module 2
From theory to practice
This module teaches you how to apply your theoretical knowledge of services to your work as a manager. You will explore how you can improve service levels within an organisation (service performance improvement) and analyse business processes. You will also learn about the whys and wherefores of sustainable value creation and develop hospitality concepts. At the end of your course, you will write a research proposal. If you would like to gain additional practical experience, you can spend this period as an intern at the School’s own Stenden Hotel.
- Module 3
You study strategic and customer-oriented personnel policy. You will also learn the specifics of the hospitality industry which has influence on the strategy for human resource management. Furthermore you will discover the financial side of your future management position and will collect data to conduct your research. If you choose to participate in an additional internship, Stenden Hotel will be your workplace this period.
- Module 4
During the final year you can select a specialisation next to your research project. You may choose between Managing Events Organisations, Entrepreneurship & Innovation and AIHR Projects (Research). You complete the course by writing a thesis based on your research.
You will be attending lectures and seminars and undertake research projects at the Academy of International Hospitality Research, the Stenden Hotel Management School’s own research centre. In order to share research data and knowledge within the education system and the professional field, this research centre employs both a large team of researchers and three lecturers. The main domains are:
International post-graduation internship
If you would like to gain additional experience and increase your chances of an international career, you may choose to do an additional post-graduation internship in the United States or Australia. You may start this internship immediately after earning your master’s degree(s).
Internship companies in the US and Australia will require you to have a good understanding of the English language and prefer candidates with experience in the hospitality industry. Most post-graduation internships are paid but the conditions can vary across hotels.
If you are interested in post-graduation internships, please notify our Master Office during your master programme for information and contacts. This is a voluntary option and as such, it is not part of the curriculum.
Accreditations and quality labels
The Master’s programme in International Hospitality and Service Management has received the following accreditations and quality labels:
To view the full course programme, please feel free to download the International Hospitality and Service Management course catalogue.