Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Continue to the new course page on for the latest information. 

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Continue to the new course page on for the latest information. 

University of Applied Sciences

International Hospitality and Service Management

(M International Service Management)

Full-time Master’s Degree

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In summary

Do you have a service-minded attitude and are you critical and curious? Do you always have the customer's interest in mind? Are you looking for the best possible preparation for a successful career in the hospitality industry? Then you'll find that this Master's degree in International Hospitality and Service Management is perfect for you!

  • Top Rated Master in Hospitality in the Netherlands (Keuzegids Masters, 2016 and 2017).
  • Earn a dual degree and get a Dutch Master of Arts (MA) and British Master of Science (MSc) in 14 months.
  • Our partner, University of Derby (UK), is ranked number one in the Guardian University League 2015 in Hospitality, Tourism, and Events education.


A Master’s degree (MA) in International Hospitality and Service Management prepares you for a successful career in the service or hospitality industry. This industry is growing at a tremendous pace with an expected increase of more than 30% of jobs worldwide by 2022. 
The hospitality industry is undergoing constant change, not least driven by shifting customer demands. These changes add to the complexity of the role of hospitality manager, and as a highly skilled graduate of this course you will be in high demand at a variety of companies all over the world.

Strategic job

As a hospitality and service management professional, you will have an interesting job in a dynamic and exciting industry. You will be trained for a strategic management position, managing all aspects of the services provided. You will help develop the organisational structure, strategies, processes and corporate culture from the customer’s perspective.


Careers open to you after graduation include:

  • General Manager
  • Head of Research & Development
  • Sales and Marketing Manager
  • Corporate Policy Advisor
  • Lecturer/Academic staff member

Master of Arts

The Master of Arts (MA) programme in International Hospitality and Service Management introduces you to key concepts such as service, hospitality, service concepts and customer satisfaction, as well as covering areas as diverse as sustainability, entrepreneurship, globalisation and working with multicultural teams. You will be trained as a specialist in these areas over a 14-month period, taking four ten-week modules. Additionally, you can acquire real-life work experience during your studies at the Stenden Hotel, a 4-star property owned and operated by the Stenden and used as a training venue for its students.  You will attend classes based on a variety of teaching methods, including seminars, workshops, lectures, presentations, group assignments and guest lectureships.

Dual Degree: Master of Arts (MA) and Master of Science (MSc)

Stenden offers the option to accomplish a Dual Degree. In addition to the MA programme you may enrol in a Master of Science (MSc) International Hospitality and Service Management, issued by the University of Derby. A great opportunity to expand your international network.

What to expect?

  • Lecturers from the University of Derby will regularly visit Stenden University of Applied Sciences (NL) to conduct lectures and seminars with Masters students in preparation for the field visit.
  • Three-week study trip to the University of Derby (UK) - students will be able to visit the UK and participate in an intensive two week workshop schedule at the University of Derby. The costs of transportation (Manchester – Buxton), accommodation, and lunch for this excursion are included in the tuition fee.
  • Master's students at Stenden University of Applied Science have access to resources provided at the University of Derby, including library services for academic studies, and the industrial placement office.


About the Course

Module 1

Principles of Hospitality

You will learn about the fundamentals of International Hospitality and Service Management and the theory behind concepts such as hospitality, quality of service, and customer satisfaction. You will gain research skills and find a research topic for your thesis, which should concern a current management issue in the hospitality industry.

Module 2

From theory to practice

This module teaches you how to apply your theoretical knowledge of services to your work as a manager. You will explore how you can improve service levels within an organisation (service performance improvement) and analyse business processes. You will also learn about the whys and wherefores of sustainable value creation and develop hospitality concepts. At the end of your course, you will write a research proposal. If you would like to gain additional practical experience, you can spend this period as an intern at the School’s own Stenden Hotel. 

Module 3

Personal development

You study strategic and customer-oriented personnel policy. You will also learn the specifics of the hospitality industry which has influence on the strategy for human resource management. Furthermore you will discover the financial side of your future management position and will collect data to conduct your research. 

Module 4

Final stage

During the final module you can select a specialisation next to your research project. You may choose between Managing Events Organisations, Entrepreneurship & Innovation and AIHR Projects (Research). You complete the course by writing a thesis based on your research.


You will be attending lectures and seminars and undertake research projects at the Academy of International Hospitality Research, the Stenden Hotel Management School’s own research centre. In order to share research data and knowledge within the education system and the professional field, this research centre employs both a large team of researchers and three lecturers. The main domains are:

Accreditations and quality labels

The Master’s programme in International Hospitality and Service Management has received the following accreditations and quality labels:

Additional information

To view the full course programme, please feel free to download the International Hospitality and Service Management course catalogue.

Admission requirements

You require a bachelor’s degree to be admitted to the International Hospitality and Service Management programme. If you do not hold a bachelor’s degree in Economics, Business, Management, Hospitality, Tourism, Leisure Studies or a related course but would like to enrol in the Master’s programme in Service Management, please send an email to Your application will be assessed on individual merits. A personal interview is part of the application process.

English Language Requirements

All applicants for a Master programme at Stenden require to submit an English proficiency test with their application. Exceptions are made for students who have completed their Bachelor degree entirely in English language at an accredited institution.

Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

•Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
•TOEFL 550 (paper based), 213 (computer based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215.
•Cambridge ESOL score CAE-C.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course.

Practical information

University Of Derby 

This programme is run in partnership with the University of Derby. Please download the Programme Specification document here.


Single degree: Master of Arts (MA) in International Hospitality & Service Management
Dual award: Master of Arts (MA) in International Hospitality&Service Management plus a Master of Science (MSc) International Hospitality & Service Management awarded by the University of Derby

Your application

You can apply for the master programmes by clicking on ‘Apply now’. During your application on the Studielink portal, please take following steps into account:

  • Choose University of Applied Sciences.
  • Select Stenden university.
  • Select the master programme M International Leisure and Tourism Studies. You can choose between MA & MSc - dual degree or MA - single degree.

Course start


Application deadline

EU students: 15. August
non-EU students: 31. May


Leeuwarden, the Netherlands

Fees & costs

types of feesamountperiod
tuition fee single degree: Dutch Master of Arts (MA)€11.500 course

tuition fee dual award: Dutch Master of Arts (MA) + British Master of Science(MSc)
books and handouts€500


Please note: No additional financial contribution is required from students to obtain credits.

Partner University

Logo university of derby

Stenden University of Applied Sciences and NHL University of Applied Sciences are merging. Would you like to start your studies in February? Then continue your application process on

Would you like to start your studies in September 2018? Then continue your application process on the new website You can apply now for academic year 18/19!