The International Hospitality Management Programme (official Dutch name: Hoger Hotelonderwijs) is where you’ll learn all about hospitality, the culinary arts, catering, events, human resources, marketing, sales, and finance. The three year programme is accessible to students with a suitable high school diploma (entry level for academic universities). This programme consists of 180 European Credits (60 credits per year) and is a shorter, more intense Bachelor programme on a higher level. On successful completion of the course, you will be awarded the title of ‘Bachelor of Business Administration’.
- First Year
Introduction to the hospitality industry
In the first weeks of your study you take part in a programme that introduces you to the service industry with extra workshops, activities and self-study. By means of subjects such as Marketing, Human Resource Management and Finance, students will gain significant insight into the organisational structures of the hospitality industry. Next to theory classes you will get to know all departments of our 4-star Stenden Hotel during practice. This is a commercially run hotel owned and operated by our university. You will also be promoted to operational manager or supervisor during your first year. Theory classes will focus on tactical management insights, such as business procedures and quality assurance. In addition to lectures, workshops and PBL, a relatively high amount of self-study will be expected.
- Second Year
Working as a supervisor and graduation
The second year focuses on strategic management including important topics such as financial management, increase of turnover, market research as well as writing a business plan. Together with a fellow student you will research the internal or external strategy of a company to prepare for your dissertation. In the Stenden Hotel you get promoted to manager with responsibility for an entire department. To deepen and broaden your knowledge you can choose to do a specialisation minor in the Netherlands, at one of Stenden’s International Campus Sites in Thailand, South Africa, Indonesia or Qatar, or at one of our partner universities worldwide. You may also choose two minors, extending your study by ten weeks.
- Third Year
Start up your professional career
In the third and last year of the programme you will do a paid management internship for 10 months. During your internship you will work on your dissertation as well. Stenden has access to a network of 600 internship companies in more than 30 countries including four- and five-star hotels, cruise lines, event agencies, banks and insurance companies and others. The majority of students find a job within four months after their graduation and are often even recruited by their internship company.
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills. To round out the course, you will take classes in a foreign modern language The language of instruction at the International Hospitality Management Programme for all classes, coursework and projects is English. Additionally, you will be allotted a second language from a shortlist you submit prior to your second year. The second foreign language can be French, German, Dutch, Spanish, Russian or Chinese.
To view the full course programme, please feel free to download the Stenden Hotel Management School course catalogue.
If you’re interested in learning more aboutInternational Hospitality Management, Be sure to attend our Open Day and find out what it’s really like to be a student at our school.