The International Hospitality Management (official Dutch name: Hoger Hotelonderwijs) is where you’ll learn all about hospitality, culinary arts, catering, events, human resources, marketing, sales, and finance. During this four-year course, you will be trained as a specialist in these areas. On successful completion of the course, you will be awarded an Associate Degree in International Hospitality Management.
- First Year
Introduction to the hospitality industry
In your first year, you will learn about the fundamentals of the industry. How do you make sure your customers or guests are fully satisfied with the service they received when they go home? You get to study the finer points of human resource policy, marketing and financial management. In addition to delving into theory, you will also spend ten weeks acquiring practical work experience at our 4-star property, Stenden Hotel. This unique commercially run hotel covers all areas of the hotel business and is owned and operated by our staff and students.
- Second Year
Working as a supervisor
You will find out what running a hotel actually involves on a day-to-day basis: a process known as operational management. You will learn about business processes, marketing, budgeting, managing staff, procurement, logistics, negotiation and quality assurance. As part of one module, you and a classmate will even run your own virtual hotel, and as a work-experience student you will be promoted to supervisor in the hotel and manage a team of first-year students. Starting in your second year, you have the option to spend part of the year abroad, at one of Stenden’s International Campus Sites.
- Third Year
Strategic management and specialisation
You will attend classes in strategic management, including financial analysis, revenue maximisation, market analysis and business plan writing. In addition, you will also take on a research project in preparation for your final-year project. As a work-experience student, you will be assigned the role of manager and run an entire department by yourself. You can specialise at this stage of the course by taking two minors. You also have the option to study abroad at one of our many partner universities or at one of the Stenden branches located in South Africa, Indonesia, Thailand or Qatar. We have a special name for this rite of passage: we call it going on a Grand Tour®!
- Fourth Year
Management internship and graduation
In your fourth year, you will be taking on a final-year project. During a management internship, you will conduct research at a company in the Netherlands or another country of your choosing, such as the USA, UK or Spain. The internship could take you anywhere: a 5-star hotel, a cruise ship or an events company. Pick your destination from over 27 countries. During your ten-month internship, you will have the opportunity to really get to know the company, and many students find that they have a job lined up at their internship company as soon as they finish their studies!
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including cultural skills, management skills, and meeting and presentation skills. To round out the course, you will take classes in a foreign modern language. The language of instruction for all classes, coursework and projects is English. Additionally, you will be allotted a second language from a shortlist you submit prior to your second year. The second foreign language can be French, German, Dutch, Spanish, Russian or Chinese.
To view the full course programme, please feel free to download the Stenden Hotel Management School course catalogue.
If you’re interested in learning more about International Hospitality Management, be sure to attend our Open Day and find out what it’s really like to be a student at our school.