Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. This course will be offered as Leisure and Events Management by NHL Stenden, as of September 2018. Continue to the new course page on for the latest information. 

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. This course will be offered as Leisure and Events Management by NHL Stenden, as of September 2018. Continue to the new course page on for the latest information. 

University of Applied Sciences

Leisure Management

(B Leisure Management)

Full-time Bachelor’s Degree

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In summary

Would you like to start this course in February 2018? Then please use the 'Apply now'-button above.

As of September 2018, this course will be offered by NHL Stenden as Leisure and Events Management. If you wish to start this course in September 2018, please start your application on the new website.

Are you fascinated by the inner workings of the multi-billion-euro leisure industry and would you rather be running Disney World than visit Cinderella Castle? If you are curious, enterprising, creative, a born organiser and ambitious as well you are exactly the sort of student who will thrive in our Leisure Management programme.

  • Option to specialise in Sport, Events or Art and Culture
  • Work extensively in your chosen field during your studies.
  • Strong focus on sustainable business and intercultural cooperation.
  • Option to complete part of your programme abroad.


Vlogs about this study programme


Yordi is a third year Stenden student. He vlogs about his life as a Leisure Manament student at Stenden.

You can find more vlogs by Yordi on this page.




A Bachelor’s degree in Leisure Management is your ticket to a career in management, policymaking or consultancy in the world of sports, tourism, the media, recreation, and arts and culture. As a student in our course, we expect you to have inspiring ideas about sustainable leisure management, be a strategic thinker and enjoy working as part of a multidisciplinary team.

No day is ever the same!

You will juggle a multitude of tasks as a Leisure Management professional, acting as a key coordinator and communicating at all levels of the organisation. Your work may involve anything from developing ideas for sporting events and booking concerts for a large pop music venue to handling the marketing for a theme park.


Careers open to you after graduation include:

  • Event Manager at a sport marketing company
  • Booking Manager/Entertainment Manager for a major pop music venue
  • Marketing and Communications Manager at a theme park
  • Museum Project Manager
  • Government Policy Officer focusing on tourism and recreation

About the course

The main focus in the Leisure Management course is how to create meaningful and memorable experiences for individuals, organisations and communities in a sustainable way. You will quickly learn to look beyond the allure of the industry and will truly learn to understand the business and organisational aspects involved. During your four years, you will acquire a solid grounding in marketing, business economics, new media, project management, Corporate Social Responsibility (CSR), and communications.

First Year

Introduction to the leisure industry

As a first-year student, you will discover some of the trends and developments that have shaped – and continue to shape – the leisure economy. In addition to exploring leisure management and marketing, you will be part of a team of students working together to start your own business (Young Entrepeneurship).

Second Year

More in-depth study

You will be tasked with organising an event or project for a client in your future field and will enrich your student experience by taking field trips to one of the Wadden Islands in the north of the Netherlands, Disneyland Paris, and the popular Dutch theme park De Efteling. In addition, you will explore the intricacies of project management, imagineering, concept development and research.

Third Year

Specialisation and international opportunities

At this stage of the programme, you will become involved in strategic management and carry out a research project in an organisation in your future field. You will then choose to specialise in one of the following areas: Sport Management, Event Management, Art and Culture Management or Tourism Management. We even offer you the opportunity to complete part of your course at our campus sites in Qatar, South Africa, Thailand or Indonesia (Grand Tour) or spend a semester abroad as part of our international student exchange programme.

Fourth Year

Internship and graduation

You will complete the programme with a seven- or ten-month  internship, which you may carry out in the Netherlands or any number of other countries. By this time, you will be all set for an exciting career in your chosen industry!

Practical experience and research

You will be working extensively in your chosen field throughout your studies, starting your own business, completing assignments for a leisure company and contributing to research in one of the Leisure Management research departments or our ETFI Research Institute.


Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including verbal and written communication, conceptual thinking and English. You will chair meetings, take minutes, learn to think critically and come up with solutions together with other students. All of this prepares you for entering the job market. 

After your studies

If you are looking to specialise after four years of study, we recommend that you enrol in the Master’s programme in International Leisure and Tourism Studies.

Additional information

To view the full course programme, please feel free to download the Leisure Management course catalogue.

Open Day

If you’re interested in learning more about the study programme Leisure Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.

Student experiences

Stenden students would like to share their experiences with studying at Stenden. Are you curious what other International Business and Management Studies students have to say about the study programme? Head over to the testimonials to find out. 




You will spend the last three semesters of your course specialising in a sector of the leisure industry, choosing from Sport, Events, Art and Culture and Tourism. By taking two minors, doing an internship and working on your thesis, you will become fully immersed in the field of your choice.

Sport Management

This specialisation prepares you for a career in the world of sports., You will get to incorporate the knowledge you acquired in the previous two and a half years of your Leisure Management course. This is important since, as a sports manager, you will inevitably be dealing with related sectors such as tourism, the media and recreation. Note that more general sport management courses do not offer this same breadth of knowledge. Find out more about Sport Management.

Event Management

You will spend a full semester working on honing one of a leisure manager’s key skills: organising events and projects. Events are becoming an increasingly popular way for businesses and organisations to build customer loyalty. You will take two English-language modules, on completion of which you will receive a certificate from the relevant industry associations. Find out more about Event Management.

Art and Culture Management

In this course, you will be trained to understand how cultural organisations such as museums, theatres, cultural centres and pop music venues are run. You will learn about management, booking events and performances, financial management, arts funding, and marketing. In addition you will  explore the art scene in an international city and come up with a field of research or other project to undertake. Find out more about Art and Culture Management.

Admission requirements

Academic Requirements

To be admitted to one of the Bachelor programs you have to meet certain admission requirements. Stenden University of Applied Sciences recognizes the following general international qualifications:  

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree 

Furthermore, some of our Bachelor programs demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre.

Language Requirements

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215.
  • Cambridge ESOL score CAE-C.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course


If you are aged 21 or older and would like to enrol, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

For the 21+ test, you are required to pay €80.00 and this will be processed during your registration.

For more information contact iStudy (


Short Track 

Did you previously follow a programme in the field of Leisure Management, or do you have experience in this area? Then you can qualify for a shorter programme. For more information, please contact

Practical information


Bachelor of Business Administration

Course start

February and September

Application deadline

EU students: 17. January and 15. August
non-EU students: 1. November and 31. May 


Leeuwarden, the Netherlands

Language of instruction



types of fees amountperiod
tuition EU students€2,0062017/2018
tuition NON-EU students€7,9002017/2018
books and handouts €700 first year 
fieldtrip €330 first year 
€310 second year
€50third year
participation in Young Entrepreneurs programme €60

Please note: No additional financial contribution is required from students to obtain credits.

Stenden University of Applied Sciences and NHL University of Applied Sciences are merging. Would you like to start your studies in February? Then continue your application process on

Would you like to start your studies in September 2018? Then continue your application process on the new website You can apply now for academic year 18/19!