The main focus in the Leisure Management course is how to create meaningful and memorable experiences for individuals, organisations and communities in a sustainable way. You will quickly learn to look beyond the allure of the industry and will truly learn to understand the business and organisational aspects involved. During your four years, you will acquire a solid grounding in marketing, business economics, new media, project management, Corporate Social Responsibility (CSR), and communications.
- First Year
Introduction to the leisure industry
As a first-year student, you will discover some of the trends and developments that have shaped – and continue to shape – the leisure economy. In addition to exploring leisure management and marketing, you will be part of a team of students working together to start your own business (Young Entrepeneurship).
- Second Year
More in-depth study
You will be tasked with organising an event or project for a client in your future field and will enrich your student experience by taking field trips to one of the Wadden Islands in the north of the Netherlands, Disneyland Paris, and the popular Dutch theme park De Efteling. In addition, you will explore the intricacies of project management, imagineering, concept development and research.
- Third Year
Specialisation and international opportunities
At this stage of the programme, you will become involved in strategic management and carry out a research project in an organisation in your future field. You will then choose to specialise in one of the following areas: Sport Management, Event Management, Art and Culture Management or Tourism Management. We even offer you the opportunity to complete part of your course at our campus sites in Qatar, South Africa, Thailand or Indonesia (Grand Tour) or spend a semester abroad as part of our international student exchange programme.
- Fourth Year
Internship and graduation
You will complete the programme with a seven- or ten-month internship, which you may carry out in the Netherlands or any number of other countries. By this time, you will be all set for an exciting career in your chosen industry!
Practical experience and research
You will be working extensively in your chosen field throughout your studies, starting your own business, completing assignments for a leisure company and contributing to research in one of the Leisure Management research departments or our ETFI Research Institute.
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including verbal and written communication, conceptual thinking and English. You will chair meetings, take minutes, learn to think critically and come up with solutions together with other students. All of this prepares you for entering the job market.
After your studies
If you are looking to specialise after four years of study, we recommend that you enrol in the Master’s programme in International Leisure and Tourism Studies.
To view the full course programme, please feel free to download the Leisure Management course catalogue.
If you’re interested in learning more about the study programme Leisure Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.
Stenden students would like to share their experiences with studying at Stenden. Are you curious what other International Business and Management Studies students have to say about the study programme? Head over to the testimonials to find out.