In your third year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.
You can take these minors at the Emmen branch or at one of the Stenden campuses located in Qatar, South Africa, Thailand or Bali (Grand Tour). You can also choose from various minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.
Minors available in Marketing:
To be confident in complex international environments you need to be enterprising, pro-active, commercially-minded and competitive. This minor focuses specifically on triggering these abilities and skills in you and teach you how to use them in practice. You do that by for example working independently on a marketing plan- or campaign. You will dive into subjects such as marketing communications, cross cultural management and market research and learn how to take strategic decisions in these fields.
You will be trained as an expert and specialised manager with extensive and up-to-date knowledge of the equestrian world, both domestic and internationally. You will learn about equestrian law, horse sale, management and marketing. After you graduate potential places of employment include riding schools, equestrian centres and show jumping, galloping and dressage arenas, as well as organisations that stage equestrian events. More information about the Equine Marketing specialisation.
International Travel Trade & Event Marketing
You will be trained to develop innovative new concepts for tourist products, services and events and will study various aspects of the “experience economy”. The central focus in this course is cooperation between inspiring events, experiences and tourism in conjunction with marketing, sales and branding. You will be asked to develop an innovative concept for a travel package for a real life client and work with a widely used sales instrument called a bidbook. Lectures, practical assignments, guest lectures and fieldtrips will you prepare you to find an exciting career in this dynamic sector. Opportunities open to you after graduation include careers at tourist-recreational companies, event management companies, the government and tour operators. More information about the International Travel Trade & Event Marketing specialisation.