The course in Media and Entertainment Management (MEM) teaches you how to think and work from a cross-media perspective. You will be trained as a specialist in these areas over the course of the three-year programme. The course is more intensive than its four-year counterpart, including more in-depth study, and you will also acquire a large part of the theoretical knowledge through self-study.
- First Year
Introduction to the industry
As you start your course, you will discover exactly what the profession of media and entertainment manager entails, exploring various multimedia methods and tools. You will delve into subjects such as new media, mass communications, creating programmes, media law, trends in the media and the role of the media in our culture. Management, Consumer Psychology, Marketing, Ethics, Organisational Theory and Business Economics, are some of the subjects teaching you all about the practical side of the field by creating your own media productions.
- Second Year
More in-depth study
In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. Explore the financial side of the industry, organise a media production and discover the fundamentals – and more – of experience marketing, concept development, storytelling and brand management. You and your fellow students will create a mock production, which you will see all the way through from concept to end product.
- Third Year
Internship and final-year thesis
You will participate in an internship at a media company in the Netherlands or elsewhere and specialise by taking a minor.
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including meeting and presentation skills. You will learn to use professional audiovisual equipment in our practical training company.
To view the full course programme, please feel free to download the leaflet for the 3-Year International Baccalaureate Fast Track course in Media and Entertainment Management.
If you’re interested in learning more about the study programme Media and Entertainment Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.
Want to know what other students think of this course? Head over to the testimonials by Dutch student Lisa and German student Hooman.
At Stenden, I've been introduced to the concept of Problem-Based Learning. To me, it is the best way to learn. It shapes you as a person and it teaches you to give other people room and space to develop.