Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. This course will be offered as Creative Business by NHL Stenden, as of September 2018. Continue to the new course page on for the latest information. 

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. This course will be offered as Creative Business by NHL Stenden, as of September 2018. Continue to the new course page on for the latest information. 

University of Applied Sciences

Media and Entertainment Management (3 year)

(B Media & Entertainment Management)

Full-time Bachelor’s Degree

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As of September 2018, this course will be offered by NHL Stenden as Creative Business. If you wish to start this course in September 2018, please start your application on the new website.

Are you curious, communicative and fascinated by the world of media and entertainment? Are you an International Baccalaureate (or equivalent pre-university education) student interested in earning your Bachelor’s degree in just three years as part of a highly challenging degree programme? If so, you may just find our 3-year Media and Entertainment Management (MEM) Fast Track programme the right fit for you.

  • Earn your Bachelor’s degree in just 3 years.
  • Obtain a university pre-Master’s degree or Master’s degree in two years after you graduate.
  • Enrol in a broad-ranging management course – a gateway to a career in media.
  • Option to complete part of your degree programme outside the Netherlands.
  • Final-year internship in the Netherlands or another country of your choice, greatly increasing your chances of finding a job.


Graduates in Media and Entertainment Management have a wealth of career opportunities in the world of media and entertainment. You could end up working as a manager for a magazine or other publication, a media planner at an advertising agency or TV station, or start your own company developing cross-media formats.

Diversity is key

As a media professional, you will possess highly developed conceptual thinking skills. You will also be able to manage a creative team and know how to use the various communication media and technologies to which you have access. Get ready for an exciting career in a rapidly changing field!


Careers open to you after graduation include:

  • Media Planner
  • Media Manager
  • Producer
  • Online Marketer
  • Marketing Manager

About the course

The course in Media and Entertainment Management (MEM) teaches you how to think and work from a cross-media perspective. You will be trained as a specialist in these areas over the course of the three-year programme. The course is more intensive than its four-year counterpart, including more in-depth study, and you will also acquire a large part of the theoretical knowledge through self-study.

First Year

Introduction to the industry

As you start your course, you will discover exactly what the profession of media and entertainment manager entails, exploring various multimedia methods and tools. You will delve into subjects such as new media, mass communications, creating programmes, media law, trends in the media and the role of the media in our culture. Management, Consumer Psychology, Marketing, Ethics, Organisational Theory and Business Economics, are some of the subjects teaching you all about the practical side of the field by creating your own media productions.

Second Year

More in-depth study

In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. Explore the financial side of the industry, organise a media production and discover the fundamentals – and more – of experience marketing, concept development, storytelling and brand management.  You and your fellow students will create a mock production, which you will see all the way through from concept to end product.

Third Year

Internship and final-year thesis

You will participate in an internship at a media company in the Netherlands or elsewhere and specialise by taking a minor. 


Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including meeting and presentation skills. You will learn to use professional audiovisual equipment in our practical training company.

Additional information

To view the full course programme, please feel free to download the leaflet for the 3-Year International Baccalaureate Fast Track course in Media and Entertainment Management.

Open Day

If you’re interested in learning more about the study programme Media and Entertainment Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university. 

Student experiences

Want to know what other students think of this course? Head over to the testimonials by Dutch student Lisa and German student Hooman.


Media and Entertainment Management covers a wide range of relevant and interesting topics. In your final year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.
You can take these minors at the Leeuwarden branch or at the Stenden campus on Bali or in Thailand (we call this the Grand Tour). You can also choose from various minors offered by other courses – this is all part of broadening your academic skills.

Media and Entertainment Management minors:

  • Music Management
    You specialize in all aspects of music exploitation and learn what it’s like to earn a living working in the music industry. 
  • Intrapreneurship
    During this minor you gain practical experiences which help you strengthen your professional attitude and be entrepreneurial within a self-elected (network) organisation.
  • Integrated Digital Marketing (Thailand)
    During this minor you will learn how to develop a solid digital marketing strategy. You will be able to further strengthen your creative skills and develop new hands-on technical skills. The minor is offered at our campus in Bangkok (Thailand), one of the creative hotspots in the world, in a region where two thirds of the world population lives. Next to the academic knowledge you will also be able to improve your intercultural and language skills.

Admission Requirements

Academic Requirements

To be admitted to one of the bachelor programmes you have to meet certain admission requirements. Stenden University of Applied Sciences recognises the following general international qualifications:  

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma.
  • Three GCSE/GCE ‘O’ level passes (final grade A, B or C) and three ‘A’ level passes. These six passes combined must all be in different subjects.
  • bachelor's or master's degree.

Our 3-year Media and Entertainment Management Bachelor programme accepts the diplomas listed in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Center.

Language Requirements

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215.
  • Cambridge ESOL score CAE-C.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course

Motivation letter

Once you have successfully registered via Studielink and it has been confirmed that you meet the admission requirements, you will be asked to compose a Motivation letter in English talking about why you would like to enroll in the 3-Year Fast Track programme.

This Motivation letter has to be submitted digitally and should contain a maximum of 300-500 words. The letter should cover the following points: 

  • Shortly introduce yourself
  • Describe your current or previous study
  • Explain how you have researched your choice of study
  • Explain why you want to study Media and  Entertainment Management
  • Explain why you want to join the Fast Track Program instead of the regular program.
  • Explain your goals and/or career objectives

Practical information


Bachelor of Arts (BA)

Course start


Application deadline

EU students: 15. August
Non-EU students: 31. May


Leeuwarden, the Netherlands

Language of instruction


Fees & costs 

types of fees amountperiod
tuition EU students€2,0062017/2018
tuition NON-EU students€7,9002017/2018
books, handouts, minors and field trips €1,750 course

Please note: No additional financial contribution is required from students to obtain credits.

Stenden University of Applied Sciences and NHL University of Applied Sciences are merging. Would you like to start your studies in February? Then continue your application process on

Would you like to start your studies in September 2018? Then continue your application process on the new website You can apply now for academic year 18/19!