Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. This course will be offered as Creative Business by NHL Stenden, as of September 2018. Continue to the new course page on for the latest information. 

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. This course will be offered as Creative Business by NHL Stenden, as of September 2018. Continue to the new course page on for the latest information. 

University of Applied Sciences

Media and Entertainment Management

(B Media & Entertainment Management)

Full-time Bachelor’s Degree

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In summary

Would you like to start this course in February 2018? Then please use the 'Apply now'-button above.

As of September 2018, this course will be offered by NHL Stenden as Creative Business. If you wish to start this course in September 2018, please start your application on the new website.

Are you curious, communicative and interested in the world of media and entertainment? Look no further than the course in Media and Entertainment Management (MEM)!

  • Enrol in a broad-ranging management course – a gateway to a career in media.
  • Option to complete part of the programme abroad.
  • Attend all classes in English.
  • Learn all about the cross-media approach.


Graduates in Media and Entertainment Management have a wealth of career opportunities in the world of media and entertainment. You could end up working as a manager for a magazine or other publication, a media planner at a (digital) advertising agency or TV station, or start your own company developing cross-media formats.

Exciting job

As a media professional, you will possess highly developed conceptual thinking skills, be able to manage a creative team and know how to use the various communication media and technologies to which you have access. Get ready for an exciting career in a rapidly changing field!


Careers open to you after graduation include:

  • Media Planner
  • Media Manager
  • Producer
  • Online Marketeer
  • Marketing Manager

About the course

The course in Media and Entertainment Management teaches you how to think and work from a cross-media perspective. You will be trained as a specialist in these areas over the course of the four-year programme.

First Year

Introduction to the industry

As a first-year student, you will discover various multimedia technologies and tools. You will take subjects such as statistics, management, media law, ethics, organisational theory and business economics, learning all about the practical side of the field by creating your own media productions.

Second Year

More in-depth study

In your second year you will attend classes in media analysis, human resource management, marketing communications, brand management and concept development, while at the same time exploring the financial side and learning how to coordinate media productions.

Third Year

Specialisation and international opportunities

This year offers you the opportunity to develop your management skills and knowledge of strategic management. Besides working on a media assignment for a client and supervising first-year students, you will specialise in a secondary subject, known as a ‘minor’. You will also have the opportunity to embark on a six-month Grand Tour at one of Stenden's international campuses.

Fourth Year

Internship and final-year thesis

In your final year, you will continue to specialise in your field and participate in an extended internship. You will complete the course with a final-year project which you can combine with your internship.


Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including verbal and written communication, conceptual thinking and English. You will chair meetings, take minutes, learn to think critically and come up with solutions together, which will give you the experience you need when entering the job market.

Additional information

To view the full course programme, please feel free to download the Media and Entertainment Management course catalogue.

Open Day

If you’re interested in learning more about the study programme Media and Entertainment Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.

Student experiences

Want to know what other students think of this course? Head over to the testimonials by Dutch student Lisa and German student Hooman.


Media and Entertainment Management covers a wide range of relevant and interesting topics. In your third year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.

You can take these minors at the Leeuwarden branch or at the Stenden campus on Bali or in Thailand (we call this the Grand Tour). You can also choose from minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills. Media and Entertainment Management minors, on offer in Leeuwarden:

  • Music Management:
    You specialise in all aspects of music exploitation and learn what it’s like to earn a living working in the music industry.
  • Intrapreneurship: During this minor you gain practical experiences which help you strengthen your professional attitude and be entrepreneurial within a self-elected (network) organisation.
  • Integrated Digital Marketing (Thailand)
    During this minor you will learn how to develop a solid digital marketing strategy. You will be able to further strengthen your creative skills and develop new hands-on technical skills. The minor is offered at our campus in Bangkok (Thailand); a creative hotspot located in a region where two thirds of the world population lives. Next to the academic knowledge you will also be able to improve your intercultural and language skills.

Admission Requirements

Academic Requirements

To be admitted to one of the Bachelor programs you have to meet certain admission requirements. Stenden University of Applied Sciences recognizes the following general international qualifications:  

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree 

Furthermore, some of our Bachelor programs demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre.

Language Requirements

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215.
  • Cambridge ESOL score CAE-C.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course


If you are aged 21 or older and would like to enrol, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

For the 21+ test, you are required to pay €80.00 and this will be processed during your registration.

For more information contact iStudy (


3 Year Fast Track Programme

Students with an appropriate high school level diploma (entry level for academic universities) might be able to follow a 3 year Fast Track Programme.

Practical information


Bachelor of Arts (BA)

Course start

February and September

Application deadline

EU students: 17. January and 15. August
Non-EU students: 1. November and 31. May


Leeuwarden, the Netherlands

Language of instruction


Fees & costs 

types of fees amountperiod
tuition EU students€2,0062017/2018
tuition NON-EU students€7,9002017/2018
books, handouts, minors and field trips €1,750 course

Please note: No additional financial contribution is required from students to obtain credits.

Stenden University of Applied Sciences and NHL University of Applied Sciences are merging. Would you like to start your studies in February? Then continue your application process on

Would you like to start your studies in September 2018? Then continue your application process on the new website You can apply now for academic year 18/19!