The course in Media and Entertainment Management teaches you how to think and work from a cross-media perspective. You will be trained as a specialist in these areas over the course of the four-year programme.
- First Year
Introduction to the industry
As a first-year student, you will discover various multimedia technologies and tools. You will take subjects such as statistics, management, media law, ethics, organisational theory and business economics, learning all about the practical side of the field by creating your own media productions.
- Second Year
More in-depth study
In your second year you will attend classes in media analysis, human resource management, marketing communications, brand management and concept development, while at the same time exploring the financial side and learning how to coordinate media productions.
- Third Year
Specialisation and international opportunities
This year offers you the opportunity to develop your management skills and knowledge of strategic management. Besides working on a media assignment for a client and supervising first-year students, you will specialise in a secondary subject, known as a ‘minor’. You will also have the opportunity to embark on a six-month Grand Tour at one of Stenden's international campuses.
- Fourth Year
Internship and final-year thesis
In your final year, you will continue to specialise in your field and participate in an extended internship. You will complete the course with a final-year project which you can combine with your internship.
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems, as well as develop your practical abilities, including verbal and written communication, conceptual thinking and English. You will chair meetings, take minutes, learn to think critically and come up with solutions together, which will give you the experience you need when entering the job market.
To view the full course programme, please feel free to download the Media and Entertainment Management course catalogue.
If you’re interested in learning more about the study programme Media and Entertainment Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.
Want to know what other students think of this course? Head over to the testimonials by Dutch student Lisa and German student Hooman.