The Tourism Management programme provides a strong focus on sustainable tourism. You will learn all about the impact of tourism on different cultures, the environment and the economic interests that come into play: in other words, how you can use commercial services in developing destinations. The three year Fast Track course is more intensive than its four-year counterpart, including more in-depth study. You will acquire a large part of the theoretical knowledge through self-study.
- First Year
Introduction to the industry
You will discover what it’s like to work as a manager in the tourism industry. This involves the business processes you will face, your management responsibilities and learning about the players in the domestic and international markets. Another key focus will be sustainability, which is a key driver in the tourist industry. Additionally, you will take subjects such as Marketing, Management Skills, Intercultural Sensitivity, Human Resource Management and learn a second foreign language (Spanish, German or French). Lastly, you will go on a field trip to Spain where you learn how to apply the acquired theory into practice.
- Second Year
More in-depth study
In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. You will learn how to successfully manage a tourism organisation and explore subjects such as research and strategic management. You will be working on real-life cases in order to develop an in-depth understanding of this dynamic industry, as well as learning about some of the world’s key tourist destinations and analysing them from a marketing and management point of view. This year also includes a field trip to Belgium and the possibility to choose a minor, which is an elective you can take at our Leeuwarden branch or one of our international campuses.
- Third Year
Internship and graduation
The third and final year of your course is where you get to apply in practice everything you have learned so far. You will take part in a 7-month internship in the Netherlands or another country of your choosing.
Research and practice
You will gain substantial practical experience in your chosen field throughout your studies. You do this for example by taking on practical assignments from companies, our various departments and our ETFI research institute or the Centre of Expertise for Leisure, Tourism and Hospitality (CELTH), of which this course forms part. You will also go on several international field trips during your course.
In order to share research data and knowledge within the education system and the professional field, a large team of researchers are affiliated with the course, along with three Stenden departments. These departments include:
- Sustainable Innovation in the Regional Knowledge Economy
- Marine Wetland Studies
- Scenario Planning
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems. You will develop teamwork skills and learn to collaborate with students from different cultural backgrounds, as well as develop your practical abilities, including meeting and presentation skills.
After your studies
If you would like to continue your studies after your Bachelor’s degree and specialise further, we recommend that you enrol in one of our Master’s programmes:
Stenden offers you the opportunity to choose a dual degree programme. Next to the Stenden Master of Arts (MA) you can also enrol for the Master of Science (MSc) issued by our partner University of Derby (UK).
Should you choose the minor Tourism Geography & Planning during your Bachelor programme, then you may enrol for the Master Cultural Geography at the University of Groningen.
Accreditations and quality labels
The Bachelor’s programme in Tourism Management has received the following accreditations and quality labels:
To view the full course programme, please feel free to download our brochure.