Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Continue to the new course page on for the latest information. 

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Continue to the new course page on for the latest information. 

University of Applied Sciences

Tourism Management (3 year)

(B Tourism Management)

Full-time Bachelor’s Degree

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Do you have strong business acumen and an interest in tourism that extends beyond sunshine, beaches and partying? Are you ambitious and enterprising? Are you an International Baccalaureate (or equivalent pre-university education) student interested in an intensive, first-rate programme? If this sounds just like you, our International Tourism Management Fast Track programme may be just the right fit!

  • Earn your Bachelor’s degree in just 3 years – followed by a 1-year Master’s degree (optional).
  • Be part of Netherlands’ number one Tourism Management programme (Keuzegids Hogeronderwijs 2016).
  • Learn all about sustainable tourism.
  • You complete your course with a 7-month international internship.
  • Your ticket to a career anywhere in the world.


A Bachelor’s degree in Tourism Management is your ticket to a career in management, policymaking or consultancy in the international world of tourism. Potential future employers include major companies such as TUI and Thomas Cook, city branding companies and government organisations. The course also provides you with the skills you need to start your own business.

No day is ever the same!

As a tourism professional, you will specialise in travel products and services, acting as a central point of contact in a job that is different every day. You will be expected to have a clear perspective on sustainable tourism and know how to respond to the changes inherent to the tourism industry.


Careers open to you after graduation include:

  • Regional Manager of a travel agency
  • Contracting or Product Manager at a tour operator
  • Government Policy Officer
  • Head of City Marketing & Management

About the course

The Tourism Management programme provides a strong focus on sustainable tourism. You will learn all about the impact of tourism on different cultures, the environment and the economic interests that come into play: in other words, how you can use commercial services in developing destinations. The three year Fast Track course is more intensive than its four-year counterpart, including more in-depth study. You will acquire a large part of the theoretical knowledge through self-study.

First Year

Introduction to the industry

You will discover what it’s like to work as a manager in the tourism industry. This involves the business processes you will face, your management responsibilities and learning about the players in the domestic and international markets. Another key focus will be sustainability, which is a key driver in the tourist industry. Additionally, you will take subjects such as Marketing, Management Skills, Intercultural Sensitivity, Human Resource Management and learn a second foreign language (Spanish, German or French). Lastly, you will go on a field trip to Spain where you learn how to apply the acquired theory into practice. 

Second Year

More in-depth study

In your second year, you will develop more focused and detailed knowledge, building on what you have learned so far. You will learn how to successfully manage a tourism organisation and explore subjects such as research and strategic management. You will be working on real-life cases in order to develop an in-depth understanding of this dynamic industry, as well as learning about some of the world’s key tourist destinations and analysing them from a marketing and management point of view. This year also includes a field trip to Belgium and the possibility to choose a minor, which is an elective you can take at our Leeuwarden branch or one of our international campuses.

Third Year

Internship and graduation

The third and final year of your course is where you get to apply in practice everything you have learned so far. You will take part in a 7-month internship in the Netherlands or another country of your choosing. 

Research and practice

You will gain substantial practical experience in your chosen field throughout your studies. You do this for example by taking on practical assignments from companies, our various departments and our ETFI research institute or the Centre of Expertise for Leisure, Tourism and Hospitality (CELTH), of which this course forms part. You will also go on several international field trips during your course.

In order to share research data and knowledge within the education system and the professional field, a large team of researchers are affiliated with the course, along with three Stenden departments. These departments include:

  • Sustainable Innovation in the Regional Knowledge Economy
  • Marine Wetland Studies
  • Scenario Planning


Problem-based learning (PBL) is a style of active learning in which you learn by solving problems. You will develop teamwork skills and learn to collaborate with students from different cultural backgrounds, as well as develop your practical abilities, including meeting and presentation skills.

After your studies

If you would like to continue your studies after your Bachelor’s degree and specialise further, we recommend that you enrol in one of our Master’s programmes:

Stenden offers you the opportunity to choose a dual degree programme. Next to the Stenden Master of Arts (MA) you can also enrol for the Master of Science (MSc) issued by our partner University of Derby (UK). 

Should you choose the minor Tourism Geography & Planning during your Bachelor programme, then you may enrol for the Master Cultural Geography at the University of Groningen. 

Accreditations and quality labels

The Bachelor’s programme in Tourism Management has received the following accreditations and quality labels:

Additional information

To view the full course programme, please feel free to download our brochure.


In your final year, you will have the option to specialise by taking a minor: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course. You can take this minor at the Leeuwarden branch or at one of the Stenden campuses located in Qatar, South Africa, Thailand or Bali (Grand Tour). You can also choose from various minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills.

Minors available in Tourism Management:

  • Heritage Experience Management (Leeuwarden, the Netherlands):
    focuses on the management of natural and cultural heritage. Next to researching the tourist possibilities, students also focus on maintaining and protecting this heritage. On behalf of local companies, students work on – for example - the development of an app or an experience related to heritage. 
  • Outdoor Leadership and Adventure (Leeuwarden, the Netherlands):
    Focuses on planning and guiding/managing outdoor activities. Think of climbing, mountain biking, survival, etc. You learn in practice what it takes to be an entrepreneur in this industry; how do you set up a business, what does it mean to be a leader, which problems, opportunities and challenges do you have to face and how do you handle these? You also learn to understand, develop and deploy sustainable tourism products and innovative strategies.
  • Community Based Tourism (Thailand):
    Focuses on small-scale tourism in developing countries in cooperation with development organisations and the tourism industry.
  • International Destination Branding (Qatar):
    Explores how events are used to create a brand identity and, as a result, make a destination competitive.
  • Online Marketing & Revenue Management (South Africa):
    This minor consists of an introduction to online marketing and revenue management, price strategies, channel management, related online systems and their application and relevance for small and medium size enterprises. 
  • Tourism Geography & Planning (Leeuwarden):
    A new pre-master programme on Geography and Tourism. The programme consists of one minor and a dissertation and is offered in cooperation with the Rijksuniversiteit Groningen (RUG). On completion of this pre-master programme and the Bachelor Degree, students can directly enrol in the Cultural Geography Master programme offered by the RUG. As of September 2017 this master programme will also be offered in Leeuwarden.

Admission requirements

Academic Requirements

To get accepted for the Fast Track Programme students need a suitable high school diploma (entry level for academic universities). The list of accepted diplomas can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre. Additional requirements may apply depending on the country of origin. Please check the general admission requirements for Bachelor programmes on the website. Stenden University of Applied Sciences recognizes the following general international qualifications:  

  • Three GCSE/GCE ‘O’ level passes (final grade A, B or C) and three ‘A’ level passes. These six passes combined must all be in different subjects.
  • Cambridge pre-university diploma
  • Bachelor's or master's degree  

Entrance examination

To find out if you have the skills required to enrol in the fast-track 3-year course in Tourism Management, we would like to know if your level of English and Economics is sufficient and will ask you to take an entrance exam for these two subjects. If the grades you achieve in these exams are satisfactory, you will be eligible to enrol in the Fast track programme. If this is not the case, you have the option to enter the 4-year Tourism Management course instead.

Practical information


Bachelor of Business Administration (BBA)

Course start


Application deadlines

EU students: 15. August
Non-EU students: 31. May


Leeuwarden, the Netherlands

Language of instruction



Kosten opleiding Tourism Management
types of fees amountperiod
tuition EU students€2,0062017/2018
tuition NON-EU students€7,9002017/2018
books and handouts €500 first year  
field trips€550 first year 
field trips €750 second year 

Fees for minors vary depending on the course. For example, a minor including a field trip in one of the Benelux countries costs approximately €275.

Please note: No additional financial contribution is required from students to obtain credits.

Stenden University of Applied Sciences and NHL University of Applied Sciences are merging. Would you like to start your studies in February? Then continue your application process on

Would you like to start your studies in September 2018? Then continue your application process on the new website You can apply now for academic year 18/19!