The Tourism Management programme provides a strong focus on sustainable tourism. You will learn all about the cultural and environmental impact of tourism, as well as the economic interests that come into play, in other words: how you can use commercial services in developing destinations.
- First Year
Introduction to the industry
In your first year, you will discover the fundamentals of the tourism industry, including the role of nature, organisations, markets and other aspects of tourism. In addition to the general introduction, the four key elements of the course are Leadership, Management, Strategy and Decision-Making. You will discover the various ways of marketing tourism products and learn to create a tourism product of your own based on practical assignments or the resources of our ETFI research institute.
- Second Year
More in-depth study
You will explore the sustainability aspects of tourism, how to find the right balance between people, planet and profit (aka the ‘triple bottom line’) and how to use various marketing tools to promote specific destinations. The course also takes an in-depth look at tour operating and service management.
- Third Year
Specialisation and international opportunities
During your third year, you will get to further develop your research skills and potential and conduct a significant piece of research in a group of four to five students. You then choose two electives (minors) to specialise in a specific area of tourism management. You have the opportunity to undertake these minors at our campus sites in Qatar, South Africa, Thailand or Indonesia (we refer to this as the ‘Grand Tour’) or spend a semester abroad at one of more than 125 partner schools.
- Fourth Year
Internship and dissertation
The fourth and final year of your course is where you get to put to practice everything you have learned so far. You will complete a 7-month or 30-week internship in the Netherlands or another country of your choosing. Finally, you will then be taking on a dissertation to proof your academic capabilities to analyse and translate industry-related problems and present feasible solutions.
Research and practical experience
You will acquire substantial practical experience in your chosen field throughout your studies, for example through assignments completed for companies, our research groups and our Stenden ETFI research institute or Centre of Expertise Leisure. You will also go on several international field trips during your course.
Problem-based learning (PBL) is a style of active learning in which you learn by solving problems. You will develop your practical abilities as well, which include verbal and written communication, conceptual thinking and English. Additionally, you will chair meetings, take minutes, learn to think critically and come up with solutions together with other students. All of this prepares you for entering the job market.
After your studies
If you would like to continue your studies after your Bachelor’s degree and specialise further, we recommend that you enrol in one of our Master’s programmes:
Stenden offers you the opportunity to choose a dual degree programme. Next to the Stenden Master of Arts (MA) you can also enrol for the Master of Science (MSc) issued by our partner University of Derby (UK).
Should you choose the minor Tourism Geography & Planning during your bachelor programme, then you may enrol in the Cultural Geography Master at the University of Groningen.
To view the full course programme, please feel free to download the Tourism Management course catalogue.
If you’re interested in learning more about the study programme Tourism Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.
Stenden students would like to share their experiences with studying at Stenden. Are you curious what other Tourism Management students have to say about the study programme? Head over to the testimonials to find out.