Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Continue to the new course page on for the latest information. 

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Continue to the new course page on for the latest information. 

University of Applied Sciences

Tourism Management

(B Tourism Management)

Full-time Bachelor’s Degree

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In summary

Do you have an interest in tourism that extends beyond sunshine, beaches and palm trees? Are you creative and communicative, with a passion for foreign cultures? Do you like to get things done and see projects through from start to finish? If your answer is ‘yes’, Tourism Management could be just the course you’re looking for!

  • Netherlands’ number one Tourism Management programme (Keuzegids Hogeronderwijs 2016 and Elsevier Beste Studies 2015).
  • Gain plenty of international experience by means of projects, fieldtrips and the final internship.
  • Strong focus on sustainable tourism.
  • Integrated internship of 7-10 months to increase your chances of finding a job worldwide.
  • Continue your education with one of our Dual Master Programmes.


Vlogs about this study programme


Sannah is a third year Tourism Management student. She goes on Grand Tour to Thailand and invites you to experience Asia along with her!

You can find more vlogs by Sannah on this page.



The Bachelor’s degree in Tourism Management is accepted worldwide, so you will be able to apply for management, administrative and consultancy roles in the tourism industry across the globe. Potential future employers include companies such as TUI, Thomas Cook, city branding companies, theme parks, cruise lines, airlines and government organisations. The course also provides you with the skills needed to start your own business.

No day is ever the same!

As a tourism professional, you will specialise in travel products and services, acting as a central point of contact in a job that is different every day. The principles of sustainable tourism form the backbone of this programme. You learn everything about the impact of tourism on different cultures, the environment and the economic needs that play a central role in tourist destination. You have inspiring ideas about sustainable tourism concepts and know how to respond to changing trends in the industry.


Careers open to you after graduation include:

  • Regional Manager of a travel agency
  • Contracting or Product Manager at a tour operator
  • Government Policy Officer
  • Head of City Marketing & Management

About the course

The Tourism Management programme provides a strong focus on sustainable tourism. You will learn all about the cultural and environmental impact of tourism, as well as the economic interests that come into play, in other words: how you can use commercial services in developing destinations.

First Year

Introduction to the industry

In your first year, you will discover the fundamentals of the tourism industry, including the role of nature, organisations, markets and other aspects of tourism. In addition to the general introduction, the four key elements of the course are Leadership, Management, Strategy and Decision-Making. You will discover the various ways of marketing tourism products and learn to create a tourism product of your own based on practical assignments or the resources of our ETFI research institute.

Second Year

More in-depth study

You will explore the sustainability aspects of tourism, how to find the right balance between people, planet and profit (aka the ‘triple bottom line’) and how to use various marketing tools to promote specific destinations. The course also takes an in-depth look at tour operating and service management.

Third Year

Specialisation and international opportunities

During your third year, you will get to further develop your research skills and potential and conduct a significant piece of research in a group of four to five students. You then choose two electives (minors) to specialise in a specific area of tourism management. You have the opportunity to undertake these minors at our campus sites in Qatar, South Africa, Thailand or Indonesia (we refer to this as the ‘Grand Tour’) or spend a semester abroad at one of more than 125 partner schools.

Fourth Year

Internship and dissertation

The fourth and final year of your course is where you get to put to practice everything you have learned so far. You will complete a 7-month or 30-week internship in the Netherlands or another country of your choosing. Finally, you will then be taking on a dissertation to proof your academic capabilities to analyse and translate industry-related problems and present feasible solutions.

Research and practical experience

You will acquire substantial practical experience in your chosen field throughout your studies, for example through assignments completed for companies, our research groups and our Stenden ETFI research institute or Centre of Expertise Leisure. You will also go on several international field trips during your course.


Problem-based learning (PBL) is a style of active learning in which you learn by solving problems. You will develop your practical abilities as well, which include verbal and written communication, conceptual thinking and English. Additionally, you will chair meetings, take minutes, learn to think critically and come up with solutions together with other students. All of this prepares you for entering the job market. 

After your studies

If you would like to continue your studies after your Bachelor’s degree and specialise further, we recommend that you enrol in one of our Master’s programmes:

Stenden offers you the opportunity to choose a dual degree programme. Next to the Stenden Master of Arts (MA) you can also enrol for the Master of Science (MSc) issued by our partner University of Derby (UK). 

Should you choose the minor Tourism Geography & Planning during your bachelor programme, then you may enrol in the Cultural Geography Master at the University of Groningen. 

Additional information

To view the full course programme, please feel free to download the Tourism Management course catalogue.

Open Day

If you’re interested in learning more about the study programme Tourism Management, be sure to attend our Open Day and find out what it’s really like to be a student at our university.

Student experiences

Stenden students would like to share their experiences with studying at Stenden. Are you curious what other Tourism Management students have to say about the study programme? Head over to the testimonials to find out. 


Tourism Management is a broad-ranging course. In your third year, you will have the option to specialise by taking a number of minors: these are electives in which you focus on a specific subject or expand your knowledge by taking an additional subject. This allows you to truly take charge of your education by ‘customising’ your course.

You can take these minors at the Leeuwarden or Emmen branch in the Netherlands or at one of the Stenden branches located in Qatar, South Africa, Thailand or Indonesia (we call this the Grand Tour). You may also choose from minors offered by other courses and universities of applied sciences – this is all part of broadening your academic skills. Minors available in Tourism Management:


  • Heritage Management (Leeuwarden, the Netherlands): 
    focuses on the management of natural and cultural heritage. Next to researching the tourist possibilities, students also focus on maintaining and protecting this heritage. On behalf of local companies, students work on – for example - the development of an app or an experience related to heritage. 
  • Outdoor Leadership and Adventure (Leeuwarden, the Netherlands):
    focuses on planning and guiding/managing outdoor activities. Think of climbing, mountain biking, survival, etc. You learn in practice what it takes to be an entrepreneur in this industry; how do you set up a business, what does it mean to be a leader, which problems, opportunities and challenges do you have to face and how do you handle these? You also learn to understand, develop and deploy sustainable tourism products and innovative strategies.
  • Community-Based Tourism (Thailand):
    focuses on small-scale tourism in developing countries in cooperation with development organisations and the tourism industry.
  • International Destination Branding (Qatar):
    explores how events are used to create a brand identity and, as a result, make a destination competitive.
  • Tourism Geography & Planning (Leeuwarden):
    a new pre-master programme on Geography and Tourism. The programme consists of two minors and a dissertation and is offered in cooperation with the Rijksuniversiteit Groningen (RUG). After completion of this pre-master programme and the Bachelor Degree, students can directly enrol in the Cultural Geography Master programme offered by the RUG. As of September 2017 this master programme will also be offered in Leeuwarden.


Admission requirements

Academic Requirements

To be admitted to one of the Bachelor programs you have to meet certain admission requirements. Stenden University of Applied Sciences recognizes the following general international qualifications:  

  • International Baccalaureate (IB) Diploma or European Baccalaureate Diploma
  • High School diploma from an accredited institution
  • Four GCSE/GCE ‘O’ level passes (final grade A, B or C) and two ‘AS’ level passes. These six passes combined must all be in different subjects.
  • Associate, Bachelor or Master Degree 

Furthermore, some of our Bachelor programs demand additional entry requirements. These can be found in the list of admissible diplomas. If your diploma is not mentioned in this list, please contact our Information and Registration Centre.

Language Requirements

All non-EER applicants are required to submit an English proficiency test with their application. Exceptions are made for students, who have had their preparatory education in a country where English is the official working and educational language. The language requirements for EER students are the same as for Dutch students. If your diploma is mentioned in this list the additional English language test is not required.

Stenden University of Applied Sciences accepts three kinds of official language tests: IELTS, TOEFL and the Cambridge Certificate of Proficiency in English.

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill).
  • TOEFL 550 (paper based), 213 (computer based) and 80 (internet based). Original test results must be sent directly from the Educational Testing Service to Stenden. The TOEFL institution code for Stenden is 9215.
  • Cambridge ESOL score CAE-C.

Please note: If you do not have the appropriate level, it’s possible to enrol in our English Preparatory Language Course


If you are aged 21 or older and would like to enrol, but do not currently meet the admission requirements, you are invited to register for the entrance examination.

For the 21+ test, you are required to pay €80.00 and this will be processed during your registration.

For more information contact iStudy (


3 Year Fast Track programme

Students with an appropriate high school level diploma (entry level for academic universities) may be eligible to follow a 3 year Fast Track Programme. To find out if you have the skills required to enrol in the Fast Track 3-year course in Tourism Management, we would like to know if your level of English and Economics is sufficient and will ask you to take an entrance exam for these two subjects. If the grades you achieve in these exams are satisfactory, you will be eligible to enrol in the Fast track programme. If this is not the case, you have the option to enter the 4-year Tourism Management course instead. More information can be found here.

Short Track

Stenden University of Applied Sciences offers some students the opportunity to complete their course in three instead of four years. You may be eligible for our Short Track programme if you have an International Baccalaureate diploma or have acquired sufficient work experience. The programme’s Admissions Committee decides whether students qualify for the Short Track programme on an individual basis. Please contact for further information.

Practical information


Bachelor of Business Administration (BBA)

Course start

February and September

Application deadlines

EU students: 17. January and 15. August
Non-EU students: 1. November and 31. May


Leeuwarden, the Netherlands

Language of instruction



Kosten opleiding Tourism Management
types of fees amountperiod
tuition EU students€2,0062017/2018
tuition NON-EU students€7,9002017/2018
books and handouts €500 first year  
field trips€550 first year 
field trips €750 second year 



Please note: No additional financial contribution is required from students to obtain credits.

Stenden University of Applied Sciences and NHL University of Applied Sciences are merging. Would you like to start your studies in February? Then continue your application process on

Would you like to start your studies in September 2018? Then continue your application process on the new website You can apply now for academic year 18/19!