Stenden University of Applied Sciences and NHL University of Applied Sciences have merged on 1st of January and is now NHL Stenden University of Applied Sciences. For the latest information on the university, the courses and application procedure please visit our new website:

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Visit

University of Applied Sciences

Hospitality Studies

The Hospitality Studies department does practical research on hospitality and hospitable behaviour. “Hospitality” is defined as creating the experience of making one’s guests feel welcome. Businesses, individuals and societies at large can create added value by treating others with hospitality. Hospitality can be expressed in a variety of ways, but key components are being friendly, warm and interested in others. Many of us tend to associate “hospitality” with the industry of the same name, but the research conducted by the Department of Hospitality Studies extends well beyond the commercial aspects of hospitality alone.

Our research focuses on all facets of hospitality, being concerned specifically with the following three sub-areas: hospitality as part of the national culture, hospitality in the private sphere, and professional hospitality – that is, hospitality experienced within a business environment. In the latter case, the provision of hospitality constitutes an economic activity. Examples of this would be an establishment offering its guests food, drink or accommodation on a commercial basis.

Range of activities and education

We conduct our research in conjunction with various businesses and organisations, as well as carrying out research at their request. One of the main responsibilities of the Hospitality Studies department is contributing to the education provided by Stenden Hotel Management School. This contribution consists of being involved in the degree programmes, assisting students with and supervising them in their research, and providing cases for Problem-Based Learning.

If you are currently enrolled at Stenden and are interested in the topic of hospitality, you are eligible to participate in our research. We encourage students to become involved in our research and regularly ask them to assist us with our projects.

Research Group

The kenniskring, i.e. the research group affiliated with the Hospitality Studies department, is in the process of being established – more information to follow.


If you have any questions about the Research Group or would like to receive more information, please contact our Office manager, Regina van der Meer. She can be contacted by telephone at +31 (0)6 06 153 197 09 or by e-mail at

Professor of Applied Sciences

Professor Conrad Lashley

A lecturer and researcher specialising in hospitality, Conrad Lashley taught at several British universities before joining Stenden University of Applied Sciences in 2013. He has co-authored and edited sixteen books and more than 100 articles published in academic journals and conference reports. In addition to having served as editor-in-chief of the trade journal Hospitality Review and co-editor of Research in Hospitality Management and being the emeritus editor of Hospitality & Society, Professor Lashley has also worked closely with various businesses, conducting commercial research and acting as a consultant.

He is also experienced in the development and management of in-company management programmes. Professor Lashley’s primary research interest is hospitable behaviour as a potential source of competitive advantage.


Professor Lashley is to be inaugurated as a Lecturer in Hospitality Studies on 28 April 2015.


  • Lashley, C., (2015) Hospitality Studies: Making Good the Escape, Quality Assurance in Education, (special issue) paper under review
  • Lashley, C., (2015) Snails on Holiday: Insights into Caravanning and Caravanners, Research in Hospitality Management, Volume 5, No 2. paper accepted
  • Lashley, C., (2015) Researching Crustacean Vacations: An Agenda for Caravanners and Caravanning, Research Note, Hospitality & Society, under review
  • Lashley, C., (2015) Hospitality and Hospitableness, Research in Hospitality Management, Volume 5, No. 1,
  • Blain, M., & Lashley, C., (2014) Hospitableness: the New Service Metaphor? Developing an Instrument for Measuring Hosting, Research in Hospitality Management, Volume 4, No. 1/2, 1-8

For a list of all publications by Professor Lashley, please refer to his Curriculum Vitae.


School of Hospitality
Postbus 1298

Rengerslaan 8
NL-8900 CG Leeuwarden, the Netherlands

Administrative Assistant for the Hospitality Studies department: Ms Regina van der Meer
T: +31 (0)6 15319709

Office Manager ESR/Academisation Office: Ms Sonja Schuil
T: +31 (0)6 19281329

Stenden University of Applied Sciences and NHL University of Applied Sciences have merged on 1 January 2018 and are now NHL Stenden University of Applied Sciences.

For the most up to date information about the university, the courses, and application procedure, we would like to refer you to our new website

The latest news and information about our research activities are both still accessible on