Organizations and Social Media
Twitter, Facebook and YouTube are just a few of the interactive applications that companies have had no choice but to embrace. But what role do social media really play in the organisations of our time? How do they use social media to communicate with colleagues, other organisations, consumers and the public at large? What new forms of corporate communications are emerging, and how has the emergence of social media changed the way organisations operate? These are just some of the questions explored by the Department of Organizations and Social Media.
We have developed an approach that makes the added value of social media usage clearer to organisations, one which produces tangible results. We examine all different types of organisations and users of social media in our research.