Stenden University of Applied Sciences and NHL University of Applied Sciences have merged on 1st of January and is now NHL Stenden University of Applied Sciences. For the latest information on the university, the courses and application procedure please visit our new website:

Stenden University of Applied Sciences is merging with NHL University of Applied Sciences. Visit

University of Applied Sciences

Organizations and Social Media

Twitter, Facebook and YouTube are just a few of the interactive applications that companies have had no choice but to embrace. But what role do social media really play in the organisations of our time? How do they use social media to communicate with colleagues, other organisations, consumers and the public at large? What new forms of corporate communications are emerging, and how has the emergence of social media changed the way organisations operate? These are just some of the questions explored by the Department of Organizations and Social Media.

We have developed an approach that makes the added value of social media usage clearer to organisations, one which produces tangible results. We examine all different types of organisations and users of social media in our research.

Relationship with education

The Department of Organizations and Social Media is affiliated with Stenden’s course in Media and Entertainment Management. If you are currently a student in this course and are interested in how organisations use social media, you can help the Department by taking part in our research projects. Naturally, we will also focus on the subject of social media and the results of our survey in the lectures you attend.


The Department has been involved in a number of different projects, all of which focus on one of the following areas of research:

  • New forms of dialogue and intelligent relationships
  • Empowerment
  • Strategic alliances and new forms of solidarity
  • Mutual understanding

Research Group

The Research Group is headed by our Professor of Applied Sciences Dr Jim Slevin (Cantab), with the other members including lecturers from Stenden University of Applied Sciences.


If you have any questions about the Research Group or would like to receive more information, please contact Professor of Applied Sciences Jim Slevin. He can be contacted by telephone at +31 (0)58 244 16 62 or by e-mail at


The Research Group of the Organizations and Social Media Department comprises the following members:


School of Media and Entertainment and Technology
Postbus 1298

Rengerslaan 8
NL-8900 CG Leeuwarden, the Netherlands

Professor of Applied Sciences in Organizations and Social Media: Dr J. Slevin
T: +31 (0)58 244 16 62

Office Manager ESR/Academisation Office: Ms Sonja Schuil
T: +31 (0)6 19281329

Stenden University of Applied Sciences and NHL University of Applied Sciences have merged on 1 January 2018 and are now NHL Stenden University of Applied Sciences.

For the most up to date information about the university, the courses, and application procedure, we would like to refer you to our new website

The latest news and information about our research activities are both still accessible on